Our Story

The Brand

Doing everything entirely For Love & Reason.

The elegant duality between love & reason fascinates us. We do everything for and with love and the reason just follows. By creating a brand that connects these two entities, it becomes tangible in everything we do.

For Love isn't just a brand, It's a mindset! 

 

The Inspiration

Founded by a mother-daughter duo, For Love & Reason is a sustainably luxurious brand that blends the exquisitely rich Indian couture and the European art to create the finest timeless pieces.

 

 

Inspired by her Indian heritage and her birthplace, the Netherlands, Anamica’s unique creation is a reflection of her mother’s ideology: to always stay true to who you are. Despite embracing the modern lifestyle, her mother remained authentic, elegant, and more confident through the years, inspiring Anamica to become her best self.

Anamica created For Love & Reason with the hope to unite women in their most beautiful self with her sustainable pieces that transcend time.

The Production

From the moment a design is conceived in our mind to the time it reaches your hands, we put careful effort to make them fully deserve you and the environment.
We feel there are so many reasons that make you fall in love with the soft threads that wrap around your frame. But among these, the quality of the material plays a major part in making a piece feel and look good. We make it our top priority to select sustainably sourced materials. This means that our materials are derived from natural sources using eco-friendly processes.

You can catch our soft & stretchy fabrics drenched in silky and crepe viscose, handmade lace, rich velvets, organic cotton and more.

All our pieces are then ethically manufactured using vetted and responsible manufacturers in India and parts of Europe. Our factories are ethical, which implies they are tested and certified to ensure they provide fair working conditions and standard wages for their employees.

  

Limited Edition

The need for sustainable, limited edition pieces that are easily accessible has always been a challenge in the Fashion Industry.  To take steps towards change in the industry, we aim to produce limited quantities that are available online only for a fair price. 
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