Our Story

The Brand

The elegant duality between love & reason fascinates us. By creating a brand that connects these two entities, it becomes tangible in everything we do. FL&R isn't just a brand, It's a mindset! 



The Inspiration

Dynamic and spirited, Anamica Mahabiersingh, our Founder, is the biggest rainmaker and the soul of the brand. Born and raised in the Netherlands, her designs represent today’s modern women. The inspiration for her unique creation stems from her Indian heritage. From a young age itself, her love for fashion was influenced by her mother. She made modern look classy and traditional look beautiful. Anamica created FL&R with a dream to brand these two cultures. Our designs are a beautiful blend of vibrant colours, meticulous details and playful vibes.


The Production

The soft and stretching materials are sustainably sourced in Asia and Europe.

Each piece is conceived consciously and meticulously engineered to flatter in For Love & Reason’s Netherlands atelier, where the natural and the technologic exist side by side. 

All our clothes are made in responsible factories. From garments with the latest endurance, easycare, and travel-friendly stretch fabrics enhanced with natural viscose, silks and cottons, pure wool, rich velvets and handmade lace. 


 Our Manifesto

The world of fashion is not only about its power and beauty, it’s about its limitations and restraints. This duality permeates through the entire industry, from the designers to the buyers. 

These days, we are all looking for more.

Our collections need to grow, but they need to grow sustainability. 

Our attitudes need to change, but only to empower and liberate.

Our creativity needs to flourish, but with respect for each creator.

Our catwalks need to change, but only to include all types of beauty.

Our voices need to count, but for those who deserve fair treatment.

Our eyes need to open, if only to see our true potential…