Our Story

The Brand

For Love & Reason redefines luxury. Combining our perspectives on beauty and ethics, we strive for clothing that creates a new dimension in the world of fashion. Founder and designer, Anamica Mahabiersingh believes in self expression; or more importantly, the elegant duality between love and reason. By creating a brand that connects these two states of mind, it becomes tangible in everything she designs.

 

 

The Inspiration

Rich colors and intricate designs rooted in her Indian heritage, whilst discovering contemporary fashion in the Netherlands where she grew up, is the driving influence behind the brand. Fusing modern feminine silhouettes with playful sensuality, each collection represents an essential, effortless quality that empowers women to glide through life and still leave enough room for self-expression.

Each piece is conceived consciously and meticulously engineered to flatter in For Love & Reason’s Netherlands atelier, where the natural and the technologic exist side by side. 


The Production

All our clothes are made in European factories. From garments with the latest endurance, easycare, and travel-friendly stretch fabrics enhanced with natural viscose, silks and cottons, pure wool, rich velvets and handmade lace. Tailored to embrace and flatter the feminine silhouette and allow women to feel her most confident and sexy self.

 

 Our Manifesto

The world of fashion is not only about its power and beauty, it’s about its limitations and restraints. This duality permeates through the entire industry, from the designers to the buyers. 

These days, we are all looking for more.

Our collections need to grow, but they need to grow sustainability. 

Our attitudes need to change, but only to empower and liberate.

Our creativity needs to flourish, but with respect for each creator.

Our catwalks need to change, but only to include all types of beauty.

Our voices need to count, but for those who deserve fair treatment.

Our eyes need to open, if only to see our true potential…

 

  

 

x