Doing everything entirely For Love & Reason.
The elegant duality between love & reason fascinates us. We do everything for and with love and the reason just follows. By creating a brand that connects these two entities, it becomes tangible in everything we do.
For Love isn't just a brand, It's a mindset!
Founded by a mother-daughter duo, For Love & Reason is a sustainably luxurious brand that blends the exquisitely rich Indian couture and the European art to create the finest timeless pieces.
Inspired by her Indian heritage and her birthplace, the Netherlands, Anamica’s unique creation is a reflection of her mother’s ideology: to always stay true to who you are. Despite embracing the modern lifestyle, her mother remained authentic, elegant, and more confident through the years, inspiring Anamica to become her best self.
Anamica created For Love & Reason with the hope to unite women in their most beautiful self with her sustainable pieces that transcend time.
All our pieces are then ethically manufactured using vetted and responsible manufacturers in India and parts of Europe. Our factories are ethical, which implies they are tested and certified to ensure they provide fair working conditions and standard wages for their employees.