About us

For Love & Reason redefines luxury. Combining our perspectives on beauty and ethics, we strive to design clothing that creates a new dimension in the world of fashion. Designer Anamica Mahabiersingh believes in self-expression; or more importantly, the elegant duality between love and reason. By creating a brand that connects these two states of mind, it becomes tangible in everything she designs. 


From an early age, Anamica was inspired by the beautiful colors and patterns rooted in her Indian heritage, while at the same time being influenced by the contemporary fashion and art in the Netherlands. Fusing modern feminine silhouettes with playful sensuality, each collection represents an essential, effortless quality that empowers women to glide through life and still leave enough room for self-expression.


Each piece is conceived consciously and meticulously

engineered to flatter in For Love & Reason’s Netherlands

atelier, where the natural and the technologic exist



Clothes are made in European factories using the latest

endurance, easy-care, and travel-friendly stretch fabrics

enhanced with natural viscose, silks and cottons, pure wool,

rich velvets and handmade lace that are tailored to embrace

and flatter the feminine silhouette and allow women to feel

her most confident and sexy self. 



The world of fashion is not only about its power and beauty,

it’s about its limitations and restraints. This duality permeates

through the entire industry, from the designers to the buyers. 


These days, we are all looking for more.


Our collections need to grow, but they need to grow sustainability. 


Our attitudes need to change, but only to empower and liberate.


Our creativity needs to flourish, but with respect for each creator.


Our catwalks need to change, but only to include all types of beauty.


Our voices need to count, but for those who deserve fair treatment.


Our eyes need to open, if only to see our true potential…


For Love & Reason is embracing the next phase of fashion.

We love our clothes and how we make them. Wherever you’re

going, our designs can both transform and represent you.

Their duality works in any setting. Whether you’re in a casual or elegant mood, going to a wedding or a meeting, dressing down or dressing up, we have just what you’re looking for.


We don’t exploit or cause unnecessary harm to our planet. We know where our fabrics come from, who our manufacturers and suppliers are, how they’re treated and how well they’re paid for their work. We get close so we can feel safe. It makes us proud of our work and our company.


Share our commitments and evolve with us. ​


Responsible Fashion

For Love & Reason is committed to ethical and responsible fashion. Our world deserves more. That’s why it’s important for us to reduce our carbon footprint and do our part in minimizing the negative impact of the fashion industry. We do this by ensuring our materials come from a natural source or are obtained using a low ecological footprint. We only stock tissues in limited quantiles, using vetted and responsible manufacturers, and our factories are Oeko-Tex certified or sustainable enough, which means they are run fairly and responsibly. Our partners share our passion and integrity. We know them personally and vet them to ensure they are meeting wage standards and providing fair working conditions for their employees.


These are just some of the ways we make a difference. We know there is always more we can do, which is why we are open to suggestions and ways of improving. Get in touch if you know how you can help us evolve!

For Love & Reason follow our own rules. We use our head and heart to design clothes that are both beautiful and ethical, and we want them to last for as long as possible. This is the trend we want to set. This is the future of fashion.

Made with love for women and the environment
The Brand
Customer Love
© 2020 by For Love & Reason